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British luxury handbag brand Mulberry launched smart vending machine
In November, the UK's light luxury handbag brand Mulberry launched a smart vending machine with a sense of technology and experience in its newly opened flagship store in Regent Street, London.
This smart vending machine is part of Mulberry's branded event #MulberryLights. Consumers only need to provide photos with the #MulberryLights light tag. This smart vending machine can verify that the photo has been shared via Instagram or Twitter and then invite successful consumers to participate in the game. Winners can receive prizes from vending machines with a maximum of 1,000 pounds per day. At the same time, Mulberry will also get some user feedback data through this intelligent vending machine.
# MulberryLights The event also projected a Christmas light show on the grounds of central London, creating a very British-style Christmas experience through a combination of different colors and shapes. Drinks and music performances are also available on the light show.
In addition to London, Mulberry will also promote #MulberryLights activities in other locations as follows: November 22 to 25 in Leeds, November 26-28 in Manchester, November 29 to December 2 Edinburgh; next month will be repeated in New York # MulberryLights event.